TECH-FORWARD PROPERTY MANAGEMENT

Inside Mark-Taylor's Digital Transformation

Henri Client Since 2019 - Based in Arizona & Nevada

Starting Portfolio

21 communities with 5,510 units

Current Portfolio

117 communities with 40,000+ units

about mark-taylor residential

As Arizona’s largest multifamily developer and a recognized leader in Class A property management,
Mark-Taylor set out to replace outdated systems with a modern tech stack. They understood that delivering a
truly exceptional and engaging resident experience would foster loyalty—and ultimately, drive growth.

In 2016, they partnered with Henri to align their forward-thinking brand with equally innovative resident technology. Since then, they’ve expanded their portfolio nearly fivefold– enhancing
resident satisfaction while streamlining internal operations.
 

RESIDENT ENGAGEMENT & SATISFACTION

With Henri, Mark-Taylor residents enjoy a digital-first lifestyle that reflects the quality of their physical space—deepening loyalty and driving word-of-mouth growth.

By simplifying daily tasks and fostering authentic community engagement Henri has made it easier for residents to stay, informed, connected, and satisfied.

The result: stronger community ties, increased renewals, and a clear boost in resident retention and referrals.

Resident-first organizations need more than good intentions – they need great tools. 

With Henri, we have more than tripled in size,
elevated our portfolio’s review and reputation rating
from 2.7 to 4.1, and earned 10 spots in J Turners top 100 tali (resident loyalty index), including #1 overall. 

Henri’s impact is undeniable. 

Dustin Lacey
Chief Technology Officer, Mark-Taylor
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RESIDENT ADOPTION

Users demonstrate consistently high engagement on the platform.

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RESIDENTS LOG IN DAILY

Engage through posts, likes, and chat to build real community connections.

HENRI DRIVES REAL ROI

$245K+

Annual rent retained per community due to improved resident retention

top six most-used features

Since Launching with Henri in 2016

HenriPay - FASTER PAYMENTS, SMARTER SYSTEMS

Before Henri, Mark-Taylor’s payment systems were limiting efficiency—frequent outages, delayed deposits, and time-consuming manual work led to frustration across teams and residents alike.

Since launching HenriPay across the Mark-Taylor portfolio in 2018, the payment experience has transformed. Payments are now fast, reliable, and seamless. Rent paid on a Monday is in the community’s bank account by Tuesday, accelerating cash flow and eliminating wait times.

The switch to Henri’s secure, always-on platform has streamlined operations, reduced support overhead, and delivered a modern payment experience residents love.

54% MORE

RESIDENTS PAY BY CREDIT CARD

Steady year-over-year growth as residents opt for greater flexibility

59% MORE

PAY BY ACH VIA AUTOPAY

Now the preferred choice for residents due to convenience and reliability—while reducing management hours spent on rent collection

$1M+ SAVED ANNUALLY

Thanks to faster deposits and the near elimination of fraud and chargebacks.

400+ ACCOUNTING HOURS SAVED MONTHLY

Made possible by automation of deposits, reconciliation, and chargeback management.

top six features with the most growth

Since Launching Henri in 2016

Henri has provided our residents
with a one-stop software

to communicate with our team, enter service requests, pay rent, hold an apartment and build rapport with their neighbors.

Ciera Houtz
Managing Director, Mark-Taylor

Centralized Leasing & Operational Efficiency

Henri also enabled Mark-Taylor to evolve its leasing operations through a centralized workflow, supported by a single source of truth for residents and managers alike.

By consolidating communications, resident records, and workflows into one streamlined platform, they’ve:

This shift has not only improved the resident experience but also allowed the Mark-Taylor team to scale without scaling overhead—demonstrating the power of modern, intuitive technology purpose-built for today’s property management needs.

INSPIRED BY THEIR SUCCESS?

Let’s chat about how we can make it happen for your portfolio.